Brioni

Brioni FW15 Tobias Madison (Swiss Artist)

Brioni FW15 Seth Price (American Artist)

Brioni SS16 Daniel Buchholz (German Gallerist)

Brioni

Brioni FW15 Karl Holmqvist (Swedish Artist)

In 1945 Nazareno Fonticoli, a tailor, and Gaetano Savini, an entrepreneur, founded a company which they named after the once Italian owned Croatian Islands Brijuni, aka Brioni. The brand started out as a men's tailoring company, but would within a short period of time catch the attention of heads of state, business leaders and the movie industry.

The Brioni brand was rising and quickly became associated with ingeniousness and innovation: ready-to-wear Haute Couture; the first ever(!) men’s fashion show (1952), which was held in the Sala Bianca of the Palazzo Pitti in Florence; the Trunk Show, where latest collections were presented directly in stores, allowing for a more intimate and exclusive setting for customers; the “Hess” Collection (1957), which showed colourful dinner jackets, sending shockwaves through the industry and a tailoring school in 1985. Today Brioni is one the most prestigious fashion labels in the world.

In 2012 French group Kering acquired the company, appointing Brendan Mullane as Creative Director.

related article selvedgeyard.com

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#fashion #mensfashion #sartorial #tailored #italiantailor #brioni #brand

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